Learn what a corporate video is, how to create one effectively, and discover its numerous benefits for your business.
A corporate video is designed to succinctly showcase your company's story, highlighting its principles, values, services, activities, and team members.
To achieve this, it’s essential to invest in effective communication strategies that reach your target audience. And what better way to do this than through engaging video content?
There are numerous benefits that a corporate video can bring to your business. If you want to understand how to create a video for your company and the advantages of investing in this format, keep reading!
What is a Corporate Video?
A corporate video is an audiovisual production aimed at promoting a brand and increasing visibility in the market by showcasing its mission, vision, values, and other distinctive elements.
The primary goal of such a video is not to serve as an advertisement, but rather to present the institution's story, testimonials from clients and employees, its principles and values, infrastructure, and operations.
In essence, this type of material aims to convey the brand's essence and identity.
Once produced, it can be shared at events, included on the company’s website, and distributed through social media channels.
Creating a corporate video significantly contributes to the company’s positioning, and knowing how to produce one will yield substantial results for your business.
So, it’s time to learn how to create it by following these simple steps. Let’s dive in!
How to Create a Corporate Video
Plan and Set Objectives
To define a specific goal, you need to consider what the company’s current priority is.
The objective is a crucial part of the marketing strategy and should be planned collaboratively with the team, following the established communication method of the company.
With this in mind, determine the content to be covered in the video. Is the focus on showcasing team collaboration? Do you want to promote your products or services to clients? Or perhaps reinforce the brand's image?
Prioritize your message and implement it in the corporate video. Oh! Don’t forget to create a solid script beforehand, as this will greatly assist you during filming and editing.
Convey a Clear Message and Define Your Target Audience
Focus on a single message that is clear, concise, and easy to understand.
Use accessible language tailored to your audience. While your video may reach various groups, it's essential to target a specific audience to ensure the content resonates and fosters a connection with the brand.
You can aim at several different audiences: clients, investors, employees, partners, and the community.
It’s not easy to engage all these groups with a single message in a corporate video. Therefore, it’s more beneficial to prioritize one over several that may not be interested in your content.
Tell a Compelling Story
The timeless art of storytelling is always the best strategy for effective communication.
Who doesn’t love a good story? Books, series, movies, and even a casual chat confirm this.
Research has shown that people are more entertained by stories than by raw data or facts lacking context and emotion.
Using real examples that illustrate a character's journey through challenges, for instance, captures the audience's attention because they can identify and connect with it.
Thus, incorporate an engaging narrative into your video. Use analogies, create a character, and showcase the immense value of your company through captivating storytelling.
Create a Script
Every video needs a script. Your corporate video will only be successful with solid planning and a compelling narrative.
At this stage, outline the narration, sound effects, scene breakdowns, animations, and soundtrack.
Choose a Soundtrack
When it comes to selecting a soundtrack, proceed with caution. Avoid jumping on a trending song right away, as you might regret it; one reason being that the music can overshadow the video's actual content.
And that’s not what you want, right?
If you can invest a bit more, consider opting for an original soundtrack created specifically for your corporate video.
The key is to choose music that aligns with your company’s style and the video's objectives. For great options across various genres, check out Trilhas À La Carte.
Define the Video’s Length
As this is a corporate video, it may take a bit longer, possibly exceeding five minutes.
That’s perfectly fine. There’s no strict rule for the ideal duration. If the video content is engaging enough to hold the viewer’s attention, the length won’t matter.
However, keep in mind that the video shouldn’t drag on and become tedious; aim to convey your message in an objective and appealing way.
Invest in Original Content
To present a strong image of your brand, invest in original visuals that showcase your company’s environment and all key areas.
Both images and audio should be original, so hire a professional corporate video production team for capturing, directing, editing, and finalizing the video.
Analyze the Results
After publishing the video, analyze key indicators to assess its performance.
Some aspects to consider include the number of views, retention rate (how long people watch), playback rate, engagement, and the number of subscribers on your channel.
These are crucial metrics to help you evaluate whether your video performed as expected.
Use Calls to Action
Finally, encourage your audience to engage by prompting them to take action at the end of the video.
You might ask them to share the video, like it, or click on a link to your website. This is known as a Call to Action.
Benefits of Creating a Corporate Video
There are several advantages to producing a corporate video for your business. Here are a few compelling reasons to get started now:
Strengthens brand identity by showcasing your business's unique features and telling your company’s story, fostering a connection with the audience.
Attracts potential investors and influences consumers' purchasing decisions.
Humanizes your brand, building trust as consumers get to know who’s behind the company.
Video content is more consumed on social media than text, making this format essential for establishing your business's digital presence.
See how a corporate video can offer numerous benefits for your company? It’s time to put this knowledge into practice and plan your audiovisual production. Nothing beats having experts in corporate video production to assist you in this process.
If you need help from audiovisual and marketing experts, contact Bendita Filmes.
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