This article provides an in-depth look at what a YouTube production company does and how it can help your channel grow.
A YouTube production company can be a great ally for businesses looking to grow on the platform. This is because the trend towards videos on social media is already a reality.
To give you an idea, 86% of brands use video as a marketing strategy, and those who don’t yet use it often lack the time to dedicate to it.
Thus, having an audiovisual production team is a huge help for those wanting to succeed with their YouTube channel.
But after all, what does a video production company do? Stay here, and we'll explain everything!
Services of a YouTube Production Company
Professionals follow several steps to produce a quality video for YouTube: pre-production, production, editing, and post-editing. Let's start with the part before the recordings begin. Here's what is done.
Everything Starts in Pre-Production
Pre-production is the planning and decision-making phase. It's a crucial step to shape the material for the future. Doing it all alone can be very difficult, but with the help of a production company, this journey becomes easier.
To start the project correctly, there are some steps to follow:
Meeting with the Client
The YouTube production company first holds a meeting to understand your ideas and interests for your YouTube channel. They then build the plan, taking into consideration some important points:
Company objectives;
Expectations;
The main message to be conveyed;
Target audience.
Budget
With all the information, the video production company will create a budget to get an idea of the project's costs. They will also need to evaluate other aspects to determine a value, such as the environment for recordings and the production and delivery deadlines.
Script
The professional team will also be responsible for creating the script—a vital material that serves as a guide for video production. The document is made with an appropriate model for YouTube.
To create it, it's essential to have a conversation to decide what will be produced, as there may be doubts about how to put all the ideas into practice.
At this point, the team can help materialize them and define what is best and most suitable for the channel owner's goals. Since professionals have experience with what works or not, they can bring creative proposals to their client.
Defined Niche and Topic Selection
If you want to build a YouTube channel, it's crucial to define a niche, choose a topic you like to talk about and/or have skills in, and check if there's high demand for it.
After that, the production company conducts market research and selects the best topics for your segment.
This is an essential step to help your business grow on YouTube.
Visual Identity
A video production company even takes care of your channel's visual identity. Professionals think of everything: ideas for covers, thumbnails, visual identity for videos, and logo creation.
Because both audio and visual elements are fundamental for a brand, the video production team works hard on both sides.
Time for Audiovisual Production
At this point, the YouTube content creator should be prepared to record the video with the production company, having everything aligned and ready to start.
Therefore, before recording, it's essential to read the script to avoid getting lost and making blunders. Of course, during editing, the editor can cut some errors, but the quality of the content depends on you.
So try to follow the script in a dynamic way, without being robotic. Depending on the goal, if some mistakes and funny scenes occur, you can even ask the professional to keep them, as it humanizes your videos and the audience may enjoy it.
Regarding lighting, equipment, the scenario, and the appropriate space for recordings, there's no need to worry, as the YouTube production companies can handle these details.
In addition, they have a technical team and cameras to produce high-quality videos. But remember, a production company cannot perform miracles if you don't collaborate—produce rich content and be authentic. Above all, study and prepare for the action moment.
Video Editing Time
This is where your content takes shape, and the editor works to make the magic happen.
Video editing is done with the help of professional editing software like Premiere Pro, After Effects, and Photoshop. The editor takes care of inserting the soundtrack, subtitles, voice-overs, making audio adjustments, applying effects, adding images, memes, making cuts, and color correction.
Believe it, a well-edited video makes a total difference in your work. This stage is essential for the material to be well-received by the public. A good and intentional soundtrack can captivate and move, and images and memes can make a person smile and identify with the content. Think about it.
Post-Editing and Video Promotion
After editing, it doesn't stop there. The production team works to analyze how the video will be received. Here's what a YouTube production company also does:
The audiovisual team uploads the video to the channel following SEO best practices. They also manage the site and respond to subscribers' comments.
They analyze the data to check what's working and generating engagement.
Finally, they promote the YouTube channel with paid campaigns to attract more subscribers.
Now that you know what a YouTube production company does, how about hiring a team to help your channel grow? We at Bendita Filmes produce for various formats; check out our services.
Our video production company has specialists who create everything from the script to the visual identity of the channel.
Comments