This article shares content ideas and successful case studies of Instagram videos to help businesses and individuals leverage the platform for marketing. It highlights how brands like Vult, Nubank, Airbnb, and Instagram for Business effectively use features like Stories, Reels, and Lives to engage their audiences and drive brand growth.
Over the last few years, videos have taken over social media platforms. You can see this with the rise of apps like TikTok, Snapchat, and now Instagram, with features like Stories, Reels, and Lives leading the way.
Instagram has been testing various features. While IGTV is no longer active, the platform has invested heavily in extending the time limit for Reels and Stories.
We’re seeing a growing trend towards short, quick videos, which are increasingly favored by users. Digital platforms have embraced this format, and Instagram is no exception.
Since you don't want to miss out, we’ve compiled some content ideas and successful case studies of Instagram videos to help boost your marketing strategy. Take a look below!
Content Ideas and Success Stories of Instagram Videos
Stories: Vult
The popular Brazilian cosmetic brand Vult makes excellent use of Instagram Stories to promote their products.
Vult partners with makeup artists and influencers, who share product reviews on Stories. These influencers often film videos using products, like a foundation, and tag Vult. The brand then shares these videos on their Instagram profile and saves them in Highlights, allowing users to view them later.
Besides product reviews, Vult also has the “Maquia e Fala” (Makeup and Chat) segment, hosted by Vanessa Rozan, the brand's ambassador, who answers questions from followers and shares makeup tips.
Reels: Nubank
With more than 2 million followers, Nubank is one of the most admired brands in Brazil.
Their Instagram feed is distinctive with its iconic purple branding, and their videos are of high quality and designed to be educational.
Nubank uses Reels to communicate new services in a simple and effective way. For instance, they released a video explaining their "Caixinhas" feature, which connects personal finance goals with consumer dreams.
Reels: Airbnb
If you’ve visited Airbnb’s Instagram page, you’ve probably noticed the stunning visuals that inspire a strong desire to travel.
Besides breathtaking images, their videos boast high-definition shots, showcasing detailed natural landscapes and gorgeous accommodations nestled in the wilderness. These videos effectively convey the longing to experience the locations shown.
Without a doubt, Airbnb’s Instagram is a fantastic source of inspiration for travel enthusiasts.
Feed: Instagram for Business
The official Instagram for Business account is an excellent resource, packed with insights on how to make the most of Instagram’s tools.
They frequently post detailed content, like lessons on how entrepreneurs and content creators can grow their profiles on the platform.
Their carousel posts allow brands to share information in a storytelling format or provide tips in sequential posts, making it easier for followers to engage with the content as they swipe through each video or post.
Check out this example from Instagram for Business: How to Grow Your Online Community.
Video Ideas for Instagram
To create more engaging videos on Instagram, here are some content ideas for each format:
Stories
Stories are meant to be quick and spontaneous, often with little planning involved.
Recently, Stories have extended their recording limit to 60 seconds, giving you more time to share in-depth content. Although they disappear after 24 hours, you can save them in Highlights to keep them visible on your profile longer.
Story Ideas:
Promote a limited-time offer for your product or share that it’s the last day to sign up for a course, followed by a clear call to action.
Create a video series on a specific theme and save it in Highlights. For instance, showcase behind-the-scenes footage from your business or have someone try on your store’s outfits while offering styling tips.
Reels
Instagram’s Reels have a new time limit of 90 seconds, giving you more room for creativity.
Reel Ideas:
Share lessons learned throughout your professional journey, including mistakes and valuable experiences.
Post light-hearted content that resonates with your audience, like this humorous example from Resultados Digitais, which promoted their event tickets with a funny video. Simplicity can make a big difference!
Challenge your followers with a hashtag contest and encourage them to create their own versions of your video. You can then share their creations.
Feed
Posting on your feed is ideal for increasing visibility and leaving your videos accessible for later viewing.
Feed Ideas:
Tease an upcoming product or feature to pique your followers’ interest.
Pick a topic and create a series that motivates users to follow each episode.
Use the carousel format to tell a story or introduce your team, like in an institutional video, or share useful tips and lessons.
Lives
Why not use live videos to dive deeper into a particular topic? Live streams on Instagram can last up to an hour, allowing more time for interaction with your audience.
Live Ideas:
Invite guests from your industry to join your live stream. This allows you to reach their followers who may not be familiar with your brand yet.
Host a live event to launch a new product. Build anticipation in your audience by promoting the live broadcast in advance.
Curious to try these Instagram video ideas for your own profile? Have you already used some of these strategies? We’d love to hear about it!
To create stunning, high-definition videos for Instagram, why not work with a professional Instagram Video Producer? We handle everything from pre-production to final editing. Check out our Instagram video productions.
If you need help from audiovisual and marketing experts, contact Bendita Filmes.
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